Building Betika’s MENA Tech Function from Scratch

Building Betika’s MENA Tech Function from Scratch

Supported Betika in establishing and scaling a brand-new technology organisation in the UAE, partnering closely with newly appointed leadership to build a high-performing MENA tech function from the ground up.

Hires Made

96%

Retention Rate

31 Days

Average Time to Fill

Betika is a leading international sports betting and gaming company with a rapidly growing global footprint. As part of its MENA expansion, the business appointed its first UAE-based Chief Technology Officer and made the decision to build a dedicated regional technology function from the ground up.

Nameless Ventures partnered with Betika from the outset of this build. Working directly with the CTO, we supported the design of the technical org structure, advised on hiring sequence and team composition, and delivered the initial leadership hires required to establish standards and momentum in-market. Once the leadership layer was in place, the engagement expanded into full technical team buildout across multiple disciplines.

To date, we have delivered 26 technical hires into Betika’s MENA organisation and continue to work in partnership with the business as the team scales.

Roles filled included:

Senior Backend Engineers (Golang)
Senior DevOps Engineers (GCP)
Senior QA Engineers (Automation)
Senior Product Managers
Senior Business Analysts
Senior Frontend Engineers (React / Next.js)
Lead Software Engineers (Full Stack)
Additional senior technical hires across the division

This engagement succeeded because of a disciplined screening and evaluation approach. Candidates progressed only when they met both the required technical bar and the cultural and behavioural expectations of the organisation. The focus was never volume, but consistency and quality at scale.

Hiring at this pace required constant communication, adaptability, and trust. Operating in a new region with evolving teams, shifting priorities, and fast-moving timelines, we worked closely with leadership to maintain momentum without compromising standards.

Across the engagement, we successfully hired senior, high-impact talent across software engineering, product, delivery, infrastructure, and QA.

Additional Notes:

Partnered directly with the UAE-based CTO from day one
Leadership-first hiring approach to establish technical standards and culture
Disciplined screening and evaluation process focused on technical and behavioural fit
Ongoing partnership supporting continued growth of the MENA tech function
Hiring delivered at pace in a competitive, fast-moving market

“I’ve had the pleasure of partnering with Reece Warren since 2017, first in London and more recently in Dubai, and I can say without hesitation that he is the most effective recruiter I’ve worked with in my career.

What truly differentiates Reece is the rigor of his candidate-vetting process. He doesn’t simply forward résumés; he takes the time to understand the role, the team culture, and the business priorities, and then presents only those professionals who are a genuine technical and cultural fit. This diligence has repeatedly saved me countless hours and ensured our hiring decisions are solid from day one.

Equally impressive is Reece’s style of collaboration. He communicates early, often, and candidly, making complex hiring cycles feel straightforward. Whether navigating tight timelines, shifting requirements, or cross-border logistics, Reece manages the details with calm efficiency and an unmistakable can-do attitude.

If you’re looking for a recruiter who combines deep market knowledge, flawless execution, and a genuinely enjoyable working relationship, I can’t recommend Reece highly enough. He has been and continues to be an indispensable partner in building high-performing teams.”

2026 SALARY SURVEY - NOW AVAILABLE